- Comfort. Buyers want a place to relax and feel at ease.
- Convenience. A home needs to save time or simplify the buyer's life.
- Entertainment. Buyers want a home for themselves and their guests to enjoy.
- Security. A home must be free from anxiety, doubt or dangers.
- Prestige. People want their home to reflect their success or status.
- Recreation. Kind of like Entertainment, they are looking to relax and enjoy in their home.
- Value. Buyers want to make money on their home.