Title companies in Texas all offer the same basic services.
And since title policy premiums are regulated by the state, there isn’t much
difference in cost from one to the next. What makes one title company better
than another? What keeps agents going back to their favorite escrow officers
time after time?
I thought I’d survey a few Realtors. After all, they are the
ones who usually choose which title company to send their real estate
contracts.
After surveying dozens of agents and lenders, the No. 1
answer was great communication. To win their business, the title agency and
closer must communicate quickly and frequently. This was at the top of the
criteria for agents like Robin McCoy (Keller Williams), Chris Suwannetr (JP
& Associates), Sheri Stout (Ebby Halliday), Erik Hargrave (PrimeLending), Kerry Slaughter (Keller Williams), Mary Anne Collins (eXp
Realty), Vanessa Bamback (Haute City), Nichole Vilchis (Keller Williams), Kay
Wood (Briggs Freeman Sothebys) and Phillip Walker (Keller Williams).
“They’re communicative with all parties and always one step
ahead,” says Amy Timmerman (Local Resident Realty) about her favorite title
company. “Updates, reminders, clear and prompt responses,” are what Lori Hudson
(Ebby Halliday) appreciates about her preferred title agency.
Customer Service was the second most frequent response.
Along with communication, it was an essential requirement for earning agent
loyalty. Beth Douglas (Ebby Halliday), Kurt Cisco (The Michael Group), Cathy Browne
(Ebby Halliday), Suzanne Lunar (Ultima Real Estate), Bonnie Monroe (Keller
Williams) and Lori Hudson (Ebby Halliday) all felt that great customer service
was paramount.
Several agents noted that responsiveness and quickly
addressing questions and issues was most important. Lisa Besserer
(Briggs Freeman Sothebys) likes that her favorite title agent “always gets
right back to me.”
This need for speedy responses includes availability outside
of the normal business hours. Deborah Whitington (broker) likes that her title
agent works “the same hours we do.” Shelle Carrig
(Briggs Freeman Sothebys) and Ginger Gill
(Ebby Halliday) agree that availability on nights and weekends is important.
Seasoned real estate professional Gene Taylor
(Dave Perry-Miller) appreciates that his title agent “stays calm under
pressure.” While Shirley Mangrum (Ebby Halliday) likes that hers is also fun
while professional. Courier services for earnest money were mentioned by some
agents and others like Robin Massey (eXp Realty) value the people that work
there the most.
Attributes like knowledge, work ethic, and flexibility are
appreciated by agents like Evan Stewart
(Compass), Ashley Key (Berkshire Hathaway) and Terri Gum (Ebby Halliday). Both
efficiency and anticipating potential roadblocks in a transaction are qualities
that Keith Newman (Compass) looks for in his chosen title agencies.
It seems that many of the demands placed on Realtors by
their clients are also what these agents expect from their title companies.
Frequent communication, outstanding customer service, and rapid responses are
all crucial to earning agent allegiance.
Leah Goldstein (Ebby Halliday) adds an extra appreciation
for “a great team that makes closings fun celebrations.” That’s always something
to cheer about. [where: 75230]
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