Sep 19, 2011

How to compete with foreclosures for sale

Foreclosures can seem like the deal of the century. Sometime they are and sometimes they're not. But competing with a foreclosure in your neighborhood can be difficult for traditional sellers. But many sellers have advantages over foreclosures; the key is to know what they are and then communicate them to potential buyers.

How to Compete Against Foreclosures:
  • Sell sooner rather than later. The lull in new foreclosures being added to the market is ending. Although foreclosures are still down from last year, the shadow inventory is coming to the market. 
  • Outstanding Condition. It's not enough to paint or clear out clutter. Buyers are so much pickier now - because they can be. Foreclosures have lower price tags, but they come with a lot of work. The contrast of a home in pristine condition against a foreclosure that requires repairs may be enough to sway a buyer.
  • Price for small profit vs. windfall. Sellers should be prepared to receive lower offers than they want. Everyone is looking for a deal and homebuyers will not pay a premium for any home, no matter how beautiful it is. That's particularly true when selling against the foreclosure down the street. 
  • Make it easy for the buyer. Foreclosures are full of uncertainty. Buying one can be a long and discouraging process. Contrast that by making it simpler to buy your home. [where: 75230]

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