Dec 16, 2009

You're not selling a house - You're selling a lifestyle

People don't buy a house - they buy a lifestyle. This is a hard concept to grasp for some people. But I've seen it time and time again.

Buyers walk into a beautifully staged home and fall in love. They see a cozy chair, coffee cup and folded newspaper on the back porch and they say "this is where I'll relax with a cup of coffee each morning".

Now I know this client lives a crazy busy life and will not be relaxing with their coffee there any more than they are going to light the candles around the bathtub and drink from the wine glasses perched by the tub. They've got two little kids and the porch will have riding toys on it and the jetted tub isn't going to be used more than twice a year.

But they love the idea of the lifestyle that they see when they walk through the house - and that helps them fall in love with the house. It doesn't matter that their furniture isn't as nice and they don't own artwork that will showcase the house. If they can visualize themselves living their ideal life there - they will want the house.

We all dream of the perfect life and when we're looking for a new home, we want that home to give it to us. People want a dream home, not everyday reality.

So when you're selling your home - you're selling a lifestyle. And this is why you need an independent pair of fresh eyes to evaluate your house and make it look like the ideal haven that anyone would want to come home to. That's why small differences (like fresh flowers in the kitchen vs. dirty dishes in the sink) can make a huge difference in the way a buyer sees a home.

Do they see 'luxury and relaxation' or do they see 'work and responsibility'?

Next - tips to make your home more appealing.

[where: 75230]

1 comment:

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